Разработка Telegram-бота or gadgets are only half the battle. Often, companies create a convenient tool for ordering, signing up for services or customer support, and then face silence. The bot is ready, but users do not know about it and continue to call or write to the mail.
In order for the bot to pay off and make a profit, it needs to be actively promoted. In this article, we will analyze practical ways to attract an audience to your Telegram bot, which are easy to implement both online and offline, and also tell you how to track the effectiveness of each advertising channel.
QR codes offline: connecting the physical world with the digital one
Whether you have a physical office, shop, cafe or beauty salon, an offline space is the perfect place to start. It is much easier for the user to scan the code with a smartphone than to enter the name of the company in the search of the messenger.
Where to place the QR code:
- At the cash desk and reception desk (table tents).
- On receipts, business cards, menus or product packaging.
- Advertising posters, signboards and even on the doors of the restaurant.
The main rule is that the QR code should not be just a link. Be sure to add a call to action: “Schedule a haircut in 10 seconds,” “Get off your first заказ через бота,” or “Track delivery status here.”
Button on the site and widgets: translating warm traffic
Visitors to your site are already a warm audience. They search for information, choose products or services. The Telegram bot can become a more convenient channel of communication for them, especially from mobile devices.
How to integrate the bot on the site:
- A noticeable button in the header or footer of the site with the messenger logo.
- A pop-up widget in the corner of the screen instead of the usual online consultant.
- A button on the contact page or in the checkout section as an alternative to the classic shopping cart.
Many customers are reluctant to fill out long forms on websites. Offer them an alternative: "Place an order in Telegram in one click." This significantly reduces the percentage of abandoned baskets.
Social media links and employee signatures
Use all available digital contact points. The bot link should be visible wherever your business communicates with customers.
- Social networks: Add a link to your profile description, pin it to important messages or stories. Make regular posts describing the useful features of the bot.
- Bulk emails Place a banner or text link in the signatures of your managers' emails. For example: "Contact me faster in the Telegram bot."
- Maps and guides: In the company's profiles on Yandex Maps, 2GIS or Google Maps, specify the link to the bot in the "Site" field or in the description of services.
Incentive for the first call: how to overcome the barrier of the first click
Even if the user sees the link, they need to make an effort to press the trigger button. A lead magnet helps to overcome this resistance — a valuable gift for the first visit to the bot.
What you can offer:
- Discount for the first order or service.
- Useful material: checklist, instructions, product selection guide.
- Accrual of welcome bonuses in the loyalty program.
The bot will automatically give out a gift immediately after launch. This is a win-win scenario: the client receives an instant benefit, and you are his contacts in the messenger and the ability to send him notifications in the future.
Tag Links: How to Understand Which Ads Worked
When you use several engagement channels (QR code in the hall, a button on the site, advertising from a blogger), it is important to know where exactly the customers come from. Telegram bots use special links with tags for this purpose.
A unique link is created for each source. When the user clicks on it and launches the bot, the system fixes the label and writes it to the client's card.
What this gives to the business:
- Evaluation of the effectiveness of advertising: You will see exactly how many customers were brought by a particular blogger or a leaflet at the checkout.
- Personalized launch: The bot may greet the user differently depending on where they come from. For example, a person who came from a leaflet to a cafe to show the breakfast menu, and a website visitor — каталог товаров at a discount.
- Budget optimization: You will stop wasting money on inefficient channels and focus on those that bring real sales.
Case Study: Price Tracking with PriceTrack
A great example of how to engage a user from the first seconds is our own product PriceTrack. This is a bot and мини-приложение for tracking prices in online stores.
The user does not need to go through a complicated registration. He simply logs into the bot, sends a link to the product of interest and instantly subscribes to notifications about price reductions. The simplicity of the first step and the obvious benefit allow the service to grow quickly without huge advertising budgets. If your business needs a tool to monitor or retain customers through benefit — see how this is implemented with us.
Getting Started with Customer Acquisition
You don't have to do everything at once to start the process. Move through the steps:
- State the value of the bot for the client (why would he go there?).
- Prepare a welcome bonus (discount, coupon, or useful file).
- Place links in all free points of contact: on the site, in social networks, in the signatures of letters.
- Print the QR code for offline zones.
- Set up links with tags for paid ad channels so you don't waste your budget.
Summary
The Telegram bot is a powerful sales and automation tool, but it only works when there are people in it. Make the user's path to your bot as short and profitable as possible.
If you want to develop a bot, integrate it with your CRM system, set up end-to-end conversion analytics and launch an effective loyalty system, the BotCreator studio team is ready to help. We create solutions that bring real benefits to the business and help you earn more. Fill out the application on our website and we will discuss your project!
